mostafa malekygalandooz; Ajang Tajdini
Abstract
Algorithm implementation )TOPSIS( Prioritize Factors Affecting the Entrepreneurial Intent of Wooden Furniture Products Abstract At present, the changes are so quick, that the producers of today's wooden products have to ensure their innovative survival, supply and services, which requires serious and ...
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Algorithm implementation )TOPSIS( Prioritize Factors Affecting the Entrepreneurial Intent of Wooden Furniture Products Abstract At present, the changes are so quick, that the producers of today's wooden products have to ensure their innovative survival, supply and services, which requires serious and practical attention to productive entrepreneurship. When entrepreneurship is accepted as a lifestyle by individuals in a community, that society is developing very rapidly.The work of the furniture business is always looking for change, and it responds to the opportunity to identify and values the viability of the industry,which is evolving and evolving the nature of the wood industry. The present research has tried to investigate the identification and ranking of factors affecting the entrepreneurial production of wooden furniture products, Because the future economic security of the wood industry relies heavily on the quality of entrepreneurship. In this research,descriptive-survey analytical method has been used Research community is the experts, manufacturers, and wood industry entrepreneurs who can help with research by answering questions from the questionnaire. Data were analyzed and ranked using multi-criteria decision-making algorithm (entropy and topsis). The research showed that in the human, economic, law and regulation index, the structure and vitality of the furniture and technical industry, under the indicators of individual entrepreneurial capacity, skilled labor, control over the prices of furniture products, the actual guarantee of the product after sale and design, and Ideas ranked first in the research. key words Wooden furniture products, Entrepreneurial intention, multi-criteria decision, entropy, topsis
Mostafa Maleki Gholandoz; Ajang Tajedini; Shadman Pourmosa; Ebrahim Agharafiei
Abstract
To compete in value creating and attempt to achieve sustainable competitive advantage and a strategic advantage over competitors have resulted in an increased attention to the importance of customer and his/her satisfaction. This is particularly important in extensive furniture and wood industry that ...
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To compete in value creating and attempt to achieve sustainable competitive advantage and a strategic advantage over competitors have resulted in an increased attention to the importance of customer and his/her satisfaction. This is particularly important in extensive furniture and wood industry that deals with a wide range of customers with different tastes and attitudes. As a result, this study using library research and customer survey, attempts to identify factors influencing customer satisfaction and determine their relative impact using TOPSIS as one of the most important multi-criteria decision-making methods. The results indicate that the developed conceptual model consists of six major indexes—beauty and appearance, quality, competitive pricing, distribution and delivery systems, after-sale and support services and 35 sub-indexes. Ranking the sub-indexes reveal that the sub-indexes: fitting to indoor space; fabric, foam, and wood parts quality; product durability according to purchase price; on-time delivery; sales person’s honesty and responsiveness to provide technical knowledge; and the superiority of the household wood furniture in comparison to other similar products are the most important factors that affect customer satisfaction. On the other hand, Sub-indexes of size and volume, maintainability, purchase facilities provided by the company, method of installation, availability of product specification manual, and the environmental factors are found to have the least impact on customer satisfaction.
