Management and Economics wood
Ajang Tajdini; Ahmad Reza Eskandari; Shademan Pourmousa
Abstract
In the present study, we have evaluated the behavior of consumers in the decision-making process to purchase domestic and foreign household furniture. In this study, the statistical population was the total number of household wooden furniture customers, of which 385 were selected based on the table ...
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In the present study, we have evaluated the behavior of consumers in the decision-making process to purchase domestic and foreign household furniture. In this study, the statistical population was the total number of household wooden furniture customers, of which 385 were selected based on the table of Krugis-Morgan and by random sampling method. After conducting initial research and studies, considering the issues raised and the importance of the subject and determination of the research objectives, the 5 latent variables have been identified as cultural, preferential, sales, quality and beauty factors as the effective indicators for purchase of wooden household furniture and selection of imported products in comparison with domestic products were designed. To collect inferential data, a researcher made questionnaire and for library data, the study of resources, theses and research articles in this regard were used. Data were analyzed, by SPSS software in the descriptive statistics and by Lisrel software to determine the relationship between variables for structural equations. The results showed that the research model has been fitted in the first-grade and in the structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that this model has correctly been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘tools. Also, all the mentioned latent variables and its dimensions as the structures of the proposed structural model effect on customer preferences in the decision-making process of foreign and domestic household wooden furniture purchase.
Management and Economics wood
Hamed Ahmadi; Ajang Tajdini; Amir Lashgari
Abstract
In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. ...
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In this research, the impact of various products design was investigated in end-customer’s satisfaction. . For this purpose, the variables are: products ‘external characteristic variables, quality, price, distributing system, after sales services, perceived value and sex moderator variable. The statistical population of this research includes all the consumers of household wooden steel furniture in Tehran city. In order to evaluate and examine the conceptual model, structural equation method and AMOS software are used. The results showed that the model has been fitted in the first-grade and second-grade measurement models and also on structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that model has been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘tools. The variables of external characteristics, quality, price, after -sales services and perceived value are all effective at 99 percent of the confidence level on the consumer of household wooden furniture. But, the effect of distributing system variable on customer satisfaction did not accept. Also according to the obtained results, it is clear that sex variable can just adapt the relationship between external characteristics and customer satisfaction in the level of 90 percent significance.
