Elham Gudarzi; Ajang Tajdini; Shademan Pourmousa; Ahmad Jahan latibari; Mehran Roohnia
Abstract
This study aims to identify the expectations and preferences of consumers of home and office furniture using nonparametric tests. The statistical population consists of customers of the home and office wood furniture industry in Tehran and a stratified sampling method was used in this study. Cochran ...
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This study aims to identify the expectations and preferences of consumers of home and office furniture using nonparametric tests. The statistical population consists of customers of the home and office wood furniture industry in Tehran and a stratified sampling method was used in this study. Cochran formula was used to determine the sample size. To determine the effective indicators, the researcher studied the available resources and the Van et al.’s model as the basic model and conducted a factor analysis to design the conceptual model of the research. Using a field research, the student t-test and Friedman test, she examined the relationship between consumer preferences and 5 factors and 17 subindices. Results: The reliability of the questionnaire was confirmed by the data obtained from 100 questionnaires using Cronbach's alpha. The results of descriptive statistics indicated that the mean of all the indices was at an average level. The minimum and maximum values and the standard deviation showed that there were no outliers. The results of inferential statistics in SPSS software indicated that as the significance level for Kolmogorov-Smirnov test was greater than 5%, all variables are assumed to be normally distributed. The results indicated a significant relationship between all indicators and consumer preferences regarding home and office furniture. The results of the one-sample t-test indicated that consumers consider corporate responsibility factors, product and vendor’s characteristics and internal factors above average while they consider environmental and safety factors at the average level in the purchase of home and office furniture. The results of the Friedman test indicated the priorities as follows: vendor’s characteristics, internal factors, corporate responsibility factors, product characteristics and safety and environmental characteristics.
Management and Economics wood
Ajang Tajdini; Ahmad Reza Eskandari; Shademan Pourmousa
Abstract
In the present study, we have evaluated the behavior of consumers in the decision-making process to purchase domestic and foreign household furniture. In this study, the statistical population was the total number of household wooden furniture customers, of which 385 were selected based on the table ...
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In the present study, we have evaluated the behavior of consumers in the decision-making process to purchase domestic and foreign household furniture. In this study, the statistical population was the total number of household wooden furniture customers, of which 385 were selected based on the table of Krugis-Morgan and by random sampling method. After conducting initial research and studies, considering the issues raised and the importance of the subject and determination of the research objectives, the 5 latent variables have been identified as cultural, preferential, sales, quality and beauty factors as the effective indicators for purchase of wooden household furniture and selection of imported products in comparison with domestic products were designed. To collect inferential data, a researcher made questionnaire and for library data, the study of resources, theses and research articles in this regard were used. Data were analyzed, by SPSS software in the descriptive statistics and by Lisrel software to determine the relationship between variables for structural equations. The results showed that the research model has been fitted in the first-grade and in the structural model. In measurement model, the measurement indices have created some meaningful factor loadings. This issue shows that this model has correctly been determined from theoretical literature and the criteria of this measurement have been recognized correctly. This caused a high validity of the measurements ‘tools. Also, all the mentioned latent variables and its dimensions as the structures of the proposed structural model effect on customer preferences in the decision-making process of foreign and domestic household wooden furniture purchase.
