Mohammad Ghofrani; afrooz ghiyasvand
Abstract
Nowadays, the leading experts of the world’s furniture industry approve the existence and potentials of Iran furniture industry and more importantly, they believe it can advance and grow much more in the future. So, the purpose of this paper is investigating of the domestic living furniture producer’s ...
Read More
Nowadays, the leading experts of the world’s furniture industry approve the existence and potentials of Iran furniture industry and more importantly, they believe it can advance and grow much more in the future. So, the purpose of this paper is investigating of the domestic living furniture producer’s point of view on the way of manufacturing and selling of these products. In this regard, information from aware academic specialists was gathered. Then five indices, affecting the production and sell of furniture, was determined and used in the form of a standard questionnaire. In order to check the validity and reliability of the survey, Cronbach’s alpha coefficient and content validity methods were used, respectedly. Ultimately, rating the indices by Leikert method showed that: customer focus, collaboration with the academics, imported furniture, designing and finally producer’s satisfaction of government and business suporters, respectedly had the most to least degree of importance for domestic living furniture producers to the way they manufacture and sell their furniture products.
Hassan Alizadeh; Mohamad mehdi Faezi pour; Majid Azizi; Mohssen Zyaei
Abstract
Furniture industry have a significant share in global trade, Therefore, development of this industry to exhibit meaningful presence in international markets can influence growth of GDP and non-oil incomes for our country. The aim of this study was to survey the situation of household furniture foreign ...
Read More
Furniture industry have a significant share in global trade, Therefore, development of this industry to exhibit meaningful presence in international markets can influence growth of GDP and non-oil incomes for our country. The aim of this study was to survey the situation of household furniture foreign trade and also determine and prioritize the effective indexes on export development of this furniture section. For this purpose, first household furniture imports and exports was determined according to released values of statistics published by the Iran Customs, and to determine the Indexes, library studies and interviews with some of the owners of industrial furniture and related experts were used. Influencing indexes were divided into 6 main groups and 48 sub-indicators. The importance degree of indexes was determined after collecting expert opinions by AHP. Results showed that material and product indexes, marketing and economy have the highest weight value in the main level. Also, between the sub-indices, stable supply of raw materials, strategic marketing development and supply of low-cost and low-interest funds, respectively were the most important.
Mostafa Maleki Gholandoz; Ajang Tajedini; Shadman Pourmosa; Ebrahim Agharafiei
Abstract
To compete in value creating and attempt to achieve sustainable competitive advantage and a strategic advantage over competitors have resulted in an increased attention to the importance of customer and his/her satisfaction. This is particularly important in extensive furniture and wood industry that ...
Read More
To compete in value creating and attempt to achieve sustainable competitive advantage and a strategic advantage over competitors have resulted in an increased attention to the importance of customer and his/her satisfaction. This is particularly important in extensive furniture and wood industry that deals with a wide range of customers with different tastes and attitudes. As a result, this study using library research and customer survey, attempts to identify factors influencing customer satisfaction and determine their relative impact using TOPSIS as one of the most important multi-criteria decision-making methods. The results indicate that the developed conceptual model consists of six major indexes—beauty and appearance, quality, competitive pricing, distribution and delivery systems, after-sale and support services and 35 sub-indexes. Ranking the sub-indexes reveal that the sub-indexes: fitting to indoor space; fabric, foam, and wood parts quality; product durability according to purchase price; on-time delivery; sales person’s honesty and responsiveness to provide technical knowledge; and the superiority of the household wood furniture in comparison to other similar products are the most important factors that affect customer satisfaction. On the other hand, Sub-indexes of size and volume, maintainability, purchase facilities provided by the company, method of installation, availability of product specification manual, and the environmental factors are found to have the least impact on customer satisfaction.
Azhang Tajdini; Amir hossein Taghadosi; Shadman Pourmousa; Ahmad Jahan-Latibari; Vahid reza Safdari
Abstract
Abstract: In the recent years due to the innovations taking place in the production, packaging and shipping of furniture, world trade of these products has grown substantially. This issue along with some outstanding problems in manufacturing and marketing various kinds of wooden has caused that furniture ...
Read More
Abstract: In the recent years due to the innovations taking place in the production, packaging and shipping of furniture, world trade of these products has grown substantially. This issue along with some outstanding problems in manufacturing and marketing various kinds of wooden has caused that furniture imports to Iran has enjoyed significant growth .In order to achieve the efficient and economic import, identify all factors that the perspective of experts led to prefer these products in compared with similar domestic production will be essential, therefore in this research in order to investigate the reasons for the expansion of the import quantities, the standardized questionnaires (certified by professionals and academic professors in four groups: Economics, Environment, Technical and Technological, and Consumption) are provided by use of documentary and survey research methods to investigate the effective indices on importing wooden furniture to Iran in order to describe the reasons of its widespread throughout Iranian experts. These main indexes indices of imports are rated by three methods: Likert spectrum, Duncan Test, and relative importance ratio of each index. We applied Likert spectrum on the whole statistical population and it shows that Environment index holds the first rank and Consumption, Technical and Technological, and Economics indexes are followed respectively. Duncan test shows Economics index has the first rank, Environment index holds the second place. Technical and Technological index are in the same place as Consumption index and according to the test there is no meaningful differences between them. On the other hand, using the relative importance ratio method we classified related occupations into 4 groups: producers, vendors/ distributers, importers, and consumers. We employed third method to see how these four groups evaluate the importance of each index. Results are as follows: PRODUCERS believe that Environment index is in the first place and then Economics, Technical and Technological, and finally Consumption index. VENDORS/DISTRIBUTORS believe Consumption, Technical and Technological, Economics, and Environment index is the sequence. IMPORTERS believe that Consumption index is in the main priority and then Technical and Technological, Economics, and Environment hold next places.
