Management and Economics wood
Amir Reza Taheri; Abbas Tamjidi; Ajang Tajdini
Abstract
Background and Objectives: Organizations depend on marketing, innovation and learning indicators to increase organizational performance and competitive advantage. By taking advantage of appropriate marketing and innovation capabilities, in addition to profitability and competitive ...
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Background and Objectives: Organizations depend on marketing, innovation and learning indicators to increase organizational performance and competitive advantage. By taking advantage of appropriate marketing and innovation capabilities, in addition to profitability and competitive advantage, product life cycle prolongation and stability in the competition scene are provided for organizations. The rapid changes in production technologies necessitate the strengthening of human resource capabilities for all elements. Organization is necessary. Methodology: The effect of marketing capabilities, innovations, learning of employees on the performance of wooden office furniture companies with the approach of structural equations has been investigated. The statistical population of this research consists of managers and engineers working in wooden office furniture companies located in industrial towns in Tehran and Alborz provinces. Sampling method was classified and Crecy-Morgan table was used to determine the sample size (92 people). Initial effective indicators were selected by studying the available sources and the conceptual model of the research considering the performance of the organization (company) as a dependent variable and marketing, innovation and learning variables as independent variables. The main tool for collecting information for this research was a questionnaire. Correlation and confirmatory factor analysis and structural equation modeling based on partial least squares method were used to investigate the research hypotheses and analyze the structural relationships between variables. Results: The results showed that innovation, marketing and learning capabilities had a positive effect on the performance of wooden furniture companies. In addition, these capabilities complement 96.9% of the changes in the dependent variable of the company's performance. The results of the model quality evaluation index show that marketing capability (strong effect), innovation capability (medium effect), learning capability (weak effect) have the greatest impact on company performance. Finally, the results of this study remind the various companies producing wood furniture industry products that are constantly looking to export their goods that, unlike the somewhat non-competitive domestic market, to compete with other companies in target markets, should try. Due to factors such as marketing, innovation and learning, improve products quality, reduce costs and ultimately increase company performance. Conclusion: The use of appropriate marketing methods, innovative capabilities and increasing human resource capabilities in order to strengthen organizational learning in wooden furniture industry companies will strengthen the performance and position of the mentioned companies.
Ahmadreza Arabi; Ajang Tajdini; Shademan Pourmousa; Mohammad Naghi Imani; Amir lashgari
Abstract
In order to achieve the higher competitive advantage, identifying and prioritizing the various factors of sustainable supply chain management and its relationship with the performance of the companies producing home and office furniture, have been selected as the main purpose ...
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In order to achieve the higher competitive advantage, identifying and prioritizing the various factors of sustainable supply chain management and its relationship with the performance of the companies producing home and office furniture, have been selected as the main purpose of this study. The statistical population in both the qualitative and quanitative parts consisted of experts, and specialists in the field of sustainable supply chain management and the company performance, including managers and operational engineers of furniture manufacturing companies in Tehran province. In the qualitative part, the interview method and content analysis were used to identify effective factors and in the quantitative part, a reseracher – made questionnaire based on Likert- scale was used to collect data and Pearson correlation and Friedman tests were used to understand the causal relationships between research variables and prioritize them. The validity and reliability of research tools in both parts were tested and confirmed using different methods. The results showed that supply chain management practices have a direct and positive effect on the home and office wooden furniture firms. Also in the sustainable supply chain management, the dimensions of delay time, product cost and design and adaptation to the environment were given first to third priority. Also in terms of performance, the dimensions of rapid response and the proposed changes of customers in the responsible volume, investment returns and customers' preference to buy from top names were given first to third priority.
